Google Play Pride Campaign 2024
Illustration
The 2024 Pride campaign for the Google Play store was meant to celebrate diversity in the LGBTQ+ community and commemorate the anniversary of the Stonewall Riots. Drawing from personal experience and emotion I created a campaign that was powerful and joyful and filled with symbolism. The style is a modern take on 70’s style illustration with the color palette inspired by the many different Pride flags. Creative Direction by Matthew Hollister. Motion by Haydn Cieri.
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Early concept exploration included collage mixed-media compositions, patterned backgrounds, and more character-driven ideas.
We ultimately went with a human-forward approach focusing on hands.