Google Play Pride Campaign 2024

Illustration

The 2024 Pride campaign for the Google Play store was meant to celebrate diversity in the LGBTQ+ community and commemorate the anniversary of the Stonewall Riots. Drawing from personal experience and emotion I created a campaign that was powerful and joyful and filled with symbolism. The style is a modern take on 70’s style illustration with the color palette inspired by the many different Pride flags. Creative Direction by Matthew Hollister. Motion by Haydn Cieri.

Early concept exploration included collage mixed-media compositions, patterned backgrounds, and more character-driven ideas.

We ultimately went with a human-forward approach focusing on hands.

Next
Next

Google Play Campaigns