Google Play Illustration Large-Scale Campaigns 23-24
Illustration, Character Design, Art Direction
A selection of illustration campaigns created at Revery for the Google Play Store. Creative direction from Matt Hollister, Denny Khurniwain, and Justin Gabbard. Motion by Haydn Cieri.
Year End Deals
Year End Deals is one of the biggest campaigns that is run in the Google Play Store. It is featured in every section of the Play Store and on social channels. The illustration style of this campaign was used in several other campaigns in 2024. It was considered to be highly successful with over 4 billion views worldwide.
Motion by Haydn Cieri and illustration support by Gabby Nguyen.
Halloween 2023
It is quite possible that this is one of my favorite projects I have ever worked on. If I had to retire today then I could do so happily. This work was very well-received and the illustrations were used to create stickers and swag.
Lunar New Year
For Lunar New Year we created a campaign for the Chinese market as well as for Korea. Each campaign is region-specific to be sure to honor the culture’s traditions and identities. I learned a lot during this campaign, for example, did you know that Chinese Dragons have five claws, while Korean Dragons have four?
Valentine’s Day
Taking it back to the good old days, with Trapper Keepers and puffy stickers of dolphins leaping over rainbow crescent moons.
Golden Week
Golden Week is a great time of celebration in Japan with multiple holidays all wrapped up in a single week. This is campaign is one of the largest of the year in Japan and celebrates the beauty and joy of Japanese flowers blooming in spring. Motion by Haydn Cieri.
Paris Summer Olympics
Celebrating the Games with a scrapbook collage style mixed with illustration. We paired iconic Paris landmarks with some of the most anticipated sports. Featured globally as a store takeover.
Animation by Haydn Cieri. Illustration support by Gabby Nguyen and Keni Chaffee.
Full Moon Festival
The Full Moon Festival is celebrated in Asia every autumn during the harvest moon. It’s a time when friends and family can gather to eat moon cakes and admire the beauty of the moon. Rabbits are commonly depicted for this holiday, and this might be the cutest rabbit I have ever drawn.
Animation by Haydn Cieri
