Google Play 2025
Illustration, Character Design, Art Direction
As Creative Director and Lead Illustrator, I have helped shaped the visual direction for the Google Play Store since fall of 2023, overseeing campaign artwork, illustration systems, and brand expression across global markets. Working closely with UX, marketing, and product teams at Google, I led the creative development of scalable, flexible assets designed to meet the needs of diverse regions and seasonal initiatives. The work blends playful, dynamic illustration with thoughtful storytelling, bringing a sense of warmth and discovery to the platform while maintaining global consistency across billions of users.
Created at Revery for the Google Play Store. Creative direction from Matt Hollister. Motion by Haydn Cieri.
Year End Deals 2025
Year End Deals is one of the Play Store’s largest campaigns. This year’s artwork is a revamp of 2024 and features a more sophisticated and detailed illustration style that sets the visual tone for the year ahead.
The revamp brings a vibrant, energetic feel while integrating elements of the new design system, creating a more cohesive and elevated brand experience across global markets.
New Year New You 2025
New Year, New You 2025 introduced a major stylistic shift from the previous year’s work, featuring a vibrant, detailed illustration style and a diverse cast of characters pursuing their New Year’s resolutions.
The campaign marked a global refresh of the previous year’s work, bringing more energy, optimism, and visual richness to one of the Play Store’s key seasonal moments.
