Adidas
Art Direction, Illustration, Event Graphics, Logos, Retail Design, Experiential Design
My work for Adidas has been primarily centered around retail and event design and packaging. For my retail projects I worked with a team of designers to come up with the concept for the experience, design the fixtures, create layout and storytelling, and final graphics. Creating bespoke, immersive brand experiences, and brand stories is my jam.
Adidas Change is a Team Sport Retail
I worked as an Art Director and designer with the team at Latitude to create a experiential retail campaign and graphics for the celebration of Adidas’ All-Star anniversary in their flagship Chicago store, along with NYC, Los Angeles, and San Frasisco.
I worked on all aspects of this project including retail and fixture design, custom graphics and illustration, and concept development for the customer experience that included educational and marketing touch points – from a pair of giant shoes, to private listening booths.
NBA All-Star Week Chicago
For the celebration of All-Star Week in Chicago we created a stunning retail experience that celebrated the Adidas Basketball athletes that were taking part in the event. We created a unique basketball hoop for each athlete that featured their shoe and custom merch.
In addition we did an entire basketball-themed takeover of the store and surrounding footprint that invited our audience to not only shop, but feel the excitement of the event. Installations included custom Pop-A-Shot basketball games, photo-opportunities, and museum-like displays.
End Plastic Waste Super Bowl Miami
For Super Bowl LIV we helped Adidas transform their Miami store into an immersive and educational retail experience all about how Adidas is committed to reducing plastic waste in their products and packaging. I helped design the overall layout of the space, retail windows, fixture design, the concepting and design of the immersive experiences, and the infographics around the space.
I worked with Opinionated as a designer and illustrator to create the custom graphics for their Los Angeles Hoops ‘N’ Scoops campaign. Illustrations included the primary logo and typographic treatment, custom swag, ice cream labels, and apparel. As part of the campaign a specially designed ice cream truck roamed the streets of LA delivering special-edition basketball-flavored ice cream in tiny Adidas shoe boxes with my illustrations.
Hoops ‘N’ Scoops
